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The success of every speech and presentation is down to answering one simple question:

Who is it for?

How you answer this question will determine the success of your presentation and the key to giving a great presentation is to be able to answer the one question that every audience member wants answered – what’s in it for me? i.e. why should they listen to you? How will they benefit from your presentation? How are you going to change their lives? You need to make sure that each and every presentation that you give is focused completely on your audience, it’s not about you, it’s about them.

In order to do this effectively you need to learn about the people who will be listening to you:

  • Who are they? What is their age range, gender, profession, cultural background etc.
  • What do they know about your subject? It’s important to pitch your presentation at the right level for the audience, too technical and they’ll be confused, too easy and they’ll get irritable. It’s also likely that you will get a mixed level audience and you will need to cater your presentation for all levels.
  • What are their expectations? Do they expect to be trained, informed, persuaded, motivated or entertained?
  • What is their language ability? Are you speaking to people whose first language isn’t English? Knowing the language level allows you to choose the right words to get your ideas across, you may also need to speak slower and this might mean that you will have to cut down the information you will be covering as it will take longer to say…

Before you write your presentation, ask yourself, who am I speaking to? The more you know, the better your presentation is going to be.

 

If you enjoyed this post then why not try more of our presentation tips:

 

image: PopTech (Flickr)

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